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Dentsu

Dentsu

An advertising company that works with various industries such as digital marketing, content, and global business. It was founded in 1901 and its main headquarters are in Tokyo, Japan.

Dentsu is a Tokyo-based advertising and marketing firm. It works with various industries within Japan and also has international businesses that focus on sports and entertainment as well as information technology and events. Its international headquarters are located in London, United Kingdom.

Product

The company offers services and products for eight major domains: marketing, digital marketing, creative sphere, promotions, media content, public relations, and global business. Services that are offered throughout these domains include business and brand consulting, social marketing services, buying behavior data and models, media planning, entertainment content, influencer marketing, and outbound account services, among others.

Dentsu has also invested in utilizing digital technology with its services by launching Dentsu Media Runway. This branch of the company is intended to conduct campaign planning through various media solutions. The company invested $1.37 million into the new branch, which launched in 2019.

Timeline

November 2020
Streamlining has been expected -- Dentsu announced in November it would consolidate its 160 global agency brands into six, with the new arrangements to be made public in February -- and some execs said they thought leadership used the pandemic to justify planned changes.
July 16, 2019
Ugam is acquired

Dentsu acquires Ugam, an Indian data and analytics company.

February 21, 2019
Dentsu acquires Happy Marketer.

Dentsu has reached an agreement to acquire a 100% stake in Happy Marketer, a digital marketing agency in Singapore.

2016
Dentsu acquires a majority stake in Merkle for $1.5 billion.
1901
Dentsu was founded by Hoshiro Mitsunaga.

Patents

Further Resources

Title
Author
Link
Type
Date

Dentsu Tokyo : The Agency of the Future

Web

Dentsu Tokyo: The Agency of the Future

February 12, 2019

News

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Title
Author
Date
Publisher
Description
Lindsay Rittenhouse and Patrick Coffee
February 23, 2021
Business Insider
Billions in ad spending are on the line for advertising agency giants like WPP, Omnicom, IPG, Dentsu, and Publicis.
Lindsay Rittenhouse
February 17, 2021
Business Insider
Agencies are still hiring, primarily in strategy, data and analytics, media and healthcare.
Patrick Coffee
January 21, 2021
Business Insider
They were promoted or gained influence as the Tokyo-based company consolidates and restructures.
Lauren Johnson
December 14, 2020
Business Insider
Business Insider's top advertising and media stories for December 15.
Patrick Coffee and Lara O'Reilly
December 14, 2020
Business Insider
Data-based media and performance marketing agencies Merkle, iProspect, Dentsu X, and Carat are the big winners, insiders said.
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References

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