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B2C

B2C

B2C, or business-to-consumer, is a business model whereby a company sells a product directly to consumers.

Business-to-Consumer (B2C), is a business model popularized by E-Commerce in the 1990s, where a business is selling directly to its consumer, who is the final user of the business' product. There are several other business models, such as; B2B, B2B2C, etc.

B2C is the most commonly used business/ sales model, although it did not originate in the 90s. B2C was first coined by Michael Aldrich in 1979. In that era, it mostly referenced things like retail shopping, restaurant dining, television advertising, and more. Anywhere a company was directly providing its services or products directly-to-consumers became referred to as a B2C business.

Despite the B2C model's success, it is no simple endeavor to create a successful B2C business. This specific model requires businesses to maintain an impactful relationship with their clientele to ensure recurring business as well as referrals. B2C in brick and mortar establishments became much more difficult to maintain after the arrival of internet commerce, or E-commerce as it is more commonly referred to today. Many storefront businesses, employing B2C tactics, succumbed due to the disruptive nature of the e-commerce conception.

Timeline

Further Resources

Title
Author
Link
Type
Date

Business-to-Consumer: What You Need to Know

Will Kenton

Web

September 22, 2019

What is B2C Marketing? - Definition and Guide

Web

April 23, 2020

What is B2C?

Business News Daily Editor

Web

February 4, 2020

News

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Title
Author
Date
Publisher
Description
Research and Markets
May 19, 2021
www.prnewswire.com:443
/PRNewswire/ -- The "Biodegradable Food Service Disposables Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has...
Aspire Global
May 5, 2021
www.prnewswire.com:443
/PRNewswire/ -- FIRST QUARTER Revenues increased 42.6% to €48.1 million (33.7). EBITDA increased 64.2% to €8.6 million (5.2). The EBITDA margin increased to 17....
Gopika Gopakumar
April 27, 2021
mint
Bajaj Finance says that despite the disruptions, the company remains open for business across geographies in line with local administration advisories
Valuates Reports
March 4, 2021
www.prnewswire.com:443
/PRNewswire/ -- The Same Day Delivery Market is Segmented by Type (B2B, B2C, Others), and Application (Food, Consumer, Others): Global Opportunity Analysis and...
Mike Butcher
February 6, 2021
TechCrunch
Venture capital and venture debt have continued to grow in the country, although the angel scene remains low-key.
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References

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